After expanding Nitro Cold Brew to Starbucks stores across the United States last summer, the brand expanded Nitro Cold Brew’s velvety flavor into a new ready-to-drink format.
When did starbucks introduce nitro cold brew?
SEATTLE & PURCHASE, NY–(Business Wire / Korea Newswire) January 11, 2019 — Starbucks (Nasdaq: SBUX) and PepsiCo enter the high-growth segment of RTD Cold, a new RTD (Ready) -To-Drink) announced the launch of Starbucks Nitro Cold Brew. Brewing category. This is the latest addition to a series of successful innovations developed since Starbucks and PepsiCo formed the North American Coffee Partnership (NACP) in 1994. These include Bottled Cold Brew, Bottled Frappuccino® chilled coffee beverages, Starbucks Tripleshot® beverages, and Starbucks Doubleshot®. Beverages, multi-serve iced coffee and more. Over the past 25 years or more, NACP has grown to over $2 billion in retail sales and Starbucks is the leader in the RTD coffee category with an 82% share.
“Through NACP, Starbucks and PepsiCo created the RTD coffee category 25 years ago and continue to deliver leading innovations to our consumers,” said Nik Dhodi, Starbucks Senior Director of Brand Management. “Building on the success of Starbucks Nitro Cold Brew in retail cafes and expanding our reach to a wider audience to meet the evolving consumer needs in that category, we are excited to launch the RTD Starbucks Nitro Cold Brew beverage line. I am delighted.”
Although RTD Nitro Cold Brew is not new to the market, Starbucks is one of the only coffee companies to bring it to scale at scale, and the brand sees a great opportunity to further expand the RTD Nitro Cold Brew market. almost 40% per year.
The RTD Starbucks Nitro Cold Brew follows the popular Nitro Cold Brew in Starbucks stores and represents Starbucks’ customer-focused innovation. The brand first introduced Nitro Cold Brew at Seattle’s Starbucks Reserve® Roastery in July 2015, and the popularity of Nitro Cold Brew expanded to 500 stores in the United States in less than a year. Last year, Starbucks made Nitro Cold Brew available nationwide in stores run by the American company.
The new product is available in three flavors, two of which are inspired by the craft drinks served in Starbucks stores. Black, vanilla sweet cream, dark caramel. The cold brew is infused with nitrogen, and the huge amount of microbubbles the moment you open the can, giving it a delicious, velvety smooth taste. You can find it at a suggested retail price of $3.99 at convenience stores nationwide and $3.49 at grocery stores.
NACP offers more Café Favorites since 1996, available in RTD format, including the new Starbucks Ice Latte Caramel Macchiato, which brings your favorite flavors at home or on the go. NACP also introduced new flavors to its various existing product platforms this year. These include Starbucks Frappuccino Brown Butter Caramel with Cold Brew, Starbucks Ice Espresso Classic White Chocolate Mocha, Starbucks Triple Shot™ Energy Dark Roast, Starbucks Double Shot Espresso Americano, and Starbucks. Medium Roast Medium Sweet Iced Coffee, 40 oz. Starbucks Cold Brew Black.
PepsiCo products are enjoyed by consumers more than 1 billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide variety of delightful food and beverage offerings, including 23 brands with estimated annual retail sales of more than $1 billion each.
Guiding PepsiCo is our vision to become a global leader in convenient food and beverages through purposeful wins. “Winning with a purpose” reflects our ambition to continue to win in the marketplace and embed purpose into every aspect of our business. For more information, visit www.pepsico.com.