As the company expands beyond social media into areas like virtual reality (VR), it’s better to “cover” what it’s doing.
The changes do not apply to individual platforms such as Facebook, Instagram, Whatsapp, etc., but only to the parent company that owns those platforms.
The move follows a series of negative stories about Facebook based on leaked documents by a former employee.
Frances Haugen has accused the company of prioritizing “profit over safety.”
In 2015, Google reorganized the company into the parent company’s alphabet, but the name is still unknown.
Facebook changes name
Facebook president Mark Zuckerberg gave it a new name when he announced plans to build a “metaverse”, an online world where people can play, work and communicate in virtual environments using VR headsets. Facebook changes name he announced.
He said existing brands “cannot represent everything we are doing now, not to mention the future” and need to be changed.
“Over time, we are recognized as a Metaverse company and want to lock our work and identity to what we are building,” he said at a virtual conference.
“We are currently reviewing and reporting on businesses in two different segments, one for the app suite and one for future platforms.
“And as part of that, it’s time to adopt a new corporate brand that covers everything we do and reflects who we are and what we want to create.”
The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing the thumbs-up Like logo with a blue infinite shape.
According to Zuckerberg, the new name reflects that users no longer need to use Facebook to use other services in the company.
The word meta comes from the Greek word for “beyond.”
To outsiders, the Metaverse may look like a VR version, but some think it could be the future of the Internet.
People in the Metaverse can use headsets instead of computers to enter a virtual world that connects all kinds of digital environments.
We hope that virtual worlds can be used for almost anything from work, play, concerts to socializing with friends and family.
Facebook said it plans to start trading stocks under the new stock quote MVRS from December 1st.
The company suffered some damage to its reputation, and today the Washington Post reports that Facebook did not disclose important information about vaccine misinformation from policy makers during the pandemic.
This is the latest in a series of stories based on internal documents leaked to the press by former employee Hogen. In particular, Facebook is involved in a study that found Instagram struggling to get rid of malicious language from teenage mental health and platforms outside the United States, the report said. increase.
Zuckerberg described the report as “a collaborative effort to draw our false pictures by selectively using leaked documents.”
Gray line in 2px presentation
Analysis Box by North American Technology Journalist James Creighton
It’s difficult to name a company. Zuckerberg says he chose Meta to mean “exceeding” in Greek. He also hints at “Metaverse,” the online virtual oasis he wants to create.
So Facebook has a problem with what everyone calls meta.
First, this period seems like a rebranding effort to distract attention from the negative stories that are currently circulating around the company. Critics believe Facebook did this because it poisoned the brand. They can keep calling Facebook without changing their brand.
Second, the Metaverse doesn’t exist yet. Zuckerberg emphasized that it is a long-term product. So it’s probably a bit … strange to give a name that has nothing to do with the main product. Almost all of Facebook’s revenue comes from Facebook and Instagram ads.
And third, I know that other Big Tech rebrands have failed. Few people refer to Google as the “alphabet” that changed its brand name in 2015.
What is clear is that running Instagram and Facebook doesn’t excite Zuckerberg. He is interested in creating a new online world, virtual reality. The constant criticism of how he runs a social media company will be exhausted. This restructuring could allow him to focus more on the corporate sector that excites him.
In that sense, splitting makes sense. But we have to wait and see if people agree with it.