Facebook, Inc. is now Meta Platform, Inc. — Meta for short. At Thursday’s event, Mark Zuckerberg announced that the company is focused on building a “metaverse,” a simulation in which rebrands and people interact with avatars in real time. This new name facebook is now meta means Facebook doesn’t want to build this new digital world. I want its face too.
Facebook is now meta
“From now on, the metaverse will come first, not Facebook,” Zuckerberg told Facebook Connect, the company’s virtual and augmented reality developer conference. “As new brands start to appear in our products, we want people to know the Meta brand and the future we are aiming for.”facebook is now meta
We don’t know the full behind-the-scenes story behind Meta’s new branding, which includes a logo that looks like a twisted infinity symbol. When Zuckerberg announced the new name, he explained that he likes the meta because it’s a Greek word that “always symbolizes that more can be built.” Perhaps coincidentally, the Chan Zuckerberg Initiative, a charitable organization founded with Zuckerberg’s wife Priscilla Chan, has acquired a startup called Meta that uses AI to aggregate scientific research, but the project website states that it is a separate entity from Facebook. The most obvious meaning of meta is, of course, in the metaverse itself.
Aside from Zuckerberg’s big name announcement, this year’s Connect Conference focused on explaining the metaverse and how the technology that powers it actually works.
Through a series of colorful and highly animated demonstrations, the presentation focused on how people play, work, exercise, and even study in real-time in a virtual three-dimensional environment. Zuckerberg also highlighted the company’s efforts to build new products for the metaverse, including new virtual and augmented reality hardware, highly realistic digital avatars, and new video game experiences. The CEO explained that the adoption of the new name shows the importance of the new Metaverse business, which operates independently of Facebook’s social media app.
Facebook’s new focus on the metaverse comes seven years after it acquired Oculus, which makes virtual reality headsets that enable people to play 3D virtual games. Andrew Bosworth, the company’s vice president of augmented and virtual reality, also announced on Thursday that the Oculus name would be retired and the hardware and apps would now run under a metabrand.
Although these VR headsets are still rather bulky and popular primarily among gamers, Facebook believes the technology could play a key role in the widespread adoption of Horizon, a virtual reality platform that allows user avatars to interact with each other online. seems to do This, along with future innovations including augmented reality glasses that the Bosworth team is said to be developing, could eventually help create the basis for the metaverse.
The company, previously known as Facebook, moved to metaverse as it faced many challenges, including a potential Federal Trade Commission investigation and anger from lawmakers concerned over the company’s plans to build a children’s version of Instagram. is turning. Hold. The company is also facing a surge in critical media coverage due to thousands of insider documents leaked by Facebook whistleblower Frances Haugen.
This document gives the public a new perspective on Facebook’s internal operations and reveals Facebook’s grim track record in combating issues such as hate speech, political polarization and human trafficking. But, as Recode’s Shirin Ghaffary explained last week, Facebook’s new approach shows that the company doesn’t believe its current challenges shouldn’t undermine its larger ambitions. In fact, Zuckerberg said a lot in the opening remarks of the conference.
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But the company appears to have learned a lesson from its experience running the world’s largest social media platform. While developing the metaverse over the past few years, Facebook leaders have argued that the company will be much more cautious. Consulting researchers from the start, he said privacy, interoperability and openness will be built into Facebook’s Metaverse product from the start.
“When you buy something or build something, you want to know that your item will be useful in many contexts and you won’t be stuck in one world or platform,” Zuckerberg said. “It is the future beyond any one company that we all create.”
However, Facebook’s new name suggests that Metaverse will be created primarily by Facebook and may even be synonymous with the company. After all, most of the conference focused on how Facebook is gaining tons.